Tell us a bit about yourself and your background?

My background is made up of quite an assortment of studies and careers. 

I have always been a lover of all things creative and this has led me through varying paths of studying Illustration and Animation, working as a Beauty Advisor and Resident Make-up Artist. Alongside my university studies and past careers, I also worked as a Freelance Graphic Designer and Social Media Advisor for various companies.

Components of each of these have led me to where I am today, Digital Marketing Coordinator at Prevayl.

Where did your career in digital marketing begin?

2020 proved uncertain for countless people, unfortunately, due to the pandemic and its impact on all industries, I was made redundant from my prior role. However, I saw this as an opportunity to further develop my existing skills I gained from working Freelance, to begin my new career path in Digital Marketing.

I enquired about an interning position at Prevayl and the rest is history. 

How has marketing application and your role differed at Prevayl to previous roles?

On the surface, Marketing could not be further afield to Make-up Artistry.

However, my experience in the Luxury Beauty industry enabled me to learn the art of marketing products to varying demographics, through age, location, and gender, alongside the interests and attitudes of consumers too. 

Although my day-to-day activities of both roles are not the same, the core principles remain the same.

Your background is in luxury, what made you choose to go into a career in connected-clothing?

As with a huge proportion of people, the circumstances of 2020 made me realise the importance of taking my health seriously. Fitness has become a vital part of my daily routine and I could not pass on the opportunity of helping others to feel the same way.

The fast, continual rise of connected-clothing was a real draw for me, to be a part of something as revolutionary and life-changing as Prevayl feels like a true honour.

People say tech is male-dominated, do you believe it is? If so, how do you aim to change that?

Although the tech industry has been heavily male-dominated in the past, we are now in the midst of seeing the shift to a somewhat more equal balance.

For too long women have been made to feel that they do not belong in certain industries, when in actual fact, no industry would progress or develop without a state of equilibrium between male and female employees.

Equality is a value I hold close to my heart and I feel a duty, especially as a newcomer to the tech industry, to instil the confidence and knowledge in women of all ages that they belong in any industry, just as much as men do.

What did you learn in 2020 that you will take as future advice for yourself?

Future advice to myself would be to always keep an open and positive mind, you never know what is waiting around the corner.