David Newns and Chris Lord

Founders

David and Chris have previously founded two high growth companies and successfully realised over £140m of value through exits to two FTSE 30 companies, over a period of six years.

David also sits on the management board of Imperial Brands as Group Innovation Director, one of the youngest FTSE 100 management executives.

Adam Crofts

CEO and Founder

Adam is a seasoned and experienced momentum driver who has the proven ability to lead dynamic and diverse teams.

Adam has a proven track record of assembling teams across the world and managing performance to ensure commercial success. His focus is revolutionise the field of wearable solutions to ensure that every brand will have the capability to incorporate actionable and validated insights direct to their audience.

Adam is a seasoned and experienced momentum driver who has the proven ability to lead dynamic and diverse teams.

Adam has a proven track record of assembling teams across the world and managing performance to ensure commercial success. His focus is on bringing to fruition his vision of revolutionising the field of wearable solutions to ensure that everyone will have individual and actionable health insights.